Zubr Capital is transforming real estate by funding an AI-backed tool that helps automate property valuations, research, viewing schedules, and agreement drafting.

Zubr Capital, a private equity firm focused on uncovering new investment opportunities in the IT and tech sectors, has turned its attention to the fast-growing Cypriot startup Placy. This groundbreaking AI (artificial intelligence) powered technology tool streamlines operations by taking time-consuming tasks like property valuations or research and automating them to free up human time availability.

Essential tasks such as drafting new client agreements, scheduling property viewings, and conducting comparative research of houses in the same neighborhood, can all be handled by Placy. The goal is to let professionals focus on what matters most – getting to know the unique needs and desires of those seeking to buy or sell property.

Founded  10 months ago in Limassol by former colleagues from CIAN (a top 10 global property portal and NYSE unicorn of 2021) and Wargaming, Placy is being introduced in Cyprus as a “pilot market” with direct future integration for Greece, the UAE, and the UK.

The €1M in pre-seed funding will boost Placy's efforts to ensure success. This infusion of financial resources has two goals. First, Zubr’s funds will seek to improve Placy Pro, a white-label SaaS tool focused on B2B integrations developed for agencies and agents.

The second pathway Zubr’s capital will help is through improving the primary features of Placy, which allow seamless integration into WhatsApp and Telegram for landlords, sellers, and buyers. This will primarily be through further insight into R&D for Placy Assistant, a B2C tool. This B2C tool makes communication between property seekers and sellers much easier in the short and long term.

Zubr Capital led the funding round. Zubr Capital is a European Fund regulated by CySEC, focused on investing in high potential IT companies and expanding their capabilities to international markets. It has also supported other successful companies like Palta, a health & well-being technology company, and MediaCube, a fintech company for creators. 

Zubr Capital is proud to have worked with the development and startup team behind Placy in the past. That previous record of successful performance, specifically in the pro-tech field, is what makes the startup launch so attractive. Public support for Placy is also at an all-time high due to previous awards for Startup of the Year in Cyprus and joining the US Microsoft Startup Hub.

Real estate investing requires many steps and streamlined operations to ensure all parties receive the care and professional advice necessary for decision-making. Placy is the perfect tool for improving this system so that everyone, from the home seller to the multi-agent real estate business, can reach new levels of success.