Zubr Capital has attracted investments in MediaCube, the company developer of IT solutions for video creators and musicians. MediaCube is an international company that develops its own IT-solutions for video-creators and musicians, monetizes and distributes their content on different platforms and protects copyright. MediaCube is a partner of YouTube and TikTok.
Clients of MediaCube are YouTube-creators, well-known brands and artists from 64 countries. Presently, the company has more than 1000 authors-partners. Total audience of all creators is more than 200 million people. The company is among the Top-25 YouTube partner networks worldwide.
The content market on the YouTube platform has been growing at a rate of 50% per year. Google's annual revenue from YouTube was US$ $4 billion, as of July 2019. There are approximately 50 million creators worldwide. According to the latest data by YouTube Statistics, the total number of monthly active YouTube users is around 1.9 billion. The average content viewing session was 40 minutes in 2018.
«Mediacube is a great example of a business that operates in a changing market of entertainment content. Earlier, television corporations were entertainment providers in our house, whereas nowadays is the time when everyone can create videos and upload them to the network. Every minute, 300 hours of content is uploaded on YouTube. We understand that companies that providing services for creators will grow and develop rapidly. In MediaCube we saw a dynamic team, which is very well aware of what the creators in different parts of the globe want, and is able to respond quickly to changes and trends of the growing market», - said Oleg Khusaenov, Managing Partner and CEO Zubr Capital.
Zubr Capital Fund I acquired a minority stake in MediaCube. Zubr Capital Fund I a fund managed by Zubr Capital.
Investments will be directed to the development of IT-ecosystem for creators. Zubr Capital investments will give our company the necessary resources to create the most ambitious and modern IT solutions for creators, which they could not even dream of a few years ago.